ESP / ENG
MixUp is the largest music and video retail network in Mexico. iShop, on the other hand, is the largest store chain selling Apple brand products and accessories in the Mexican market. Both formats are operated by our subsidiary company Promotora Musical S.A. de C.V. identified as Promusa.
Promusa contributed
0%
of total sales and 8% of Grupo Sanborns’ consolidated EBITDA.
Throughout the year 17 new iShop stores started operations, while the commercial image of three stores was renewed.

 

 

Promusa contributed 21% of total sales and 8% of Grupo Sanborns’ consolidated EBITDA. MixUp, on its part, continued to optimize its mix of sales to higher value-added products, and replaced the sale of records with technology, electronics and accessories.

Together, iShop and MixUp operated 136 stores and 42,482 sqm retail area at the end of 2019.

 

Total sales
(Million pesos)

Average sales per sqm
(Thousand pesos)

 

Sales contribution per format
iShop   MixUp