increased the EBITDA at Promotora Musical reaching Ps. 417 million.

We sell Apple products and accessories at iShop and MixUp stores, jointly with a wide gamut of music and video titles, videogames, audio equipment and technology.


grew Promotora Musical’s sales due to the launch of new technology products.

MixUp is the largest music and video retailer in Mexico, while iShop is the major retail chain that markets Apple products and related accessories in the country. Both formats are operated by Promotora Musical S.A. de C.V., also known as Promusa.

Promotora Musical contributed with 15% and 6% of Grupo Sanborns’ total sales and consolidated EBITDA, respectively, in 2016. During the year, iShop opened four new branches (Vía Vallejo, Nezahualcóyotl, Tezontle and Tampico Altama) and carried out image change works in two stores. On its own, MixUp continued to improve its sales mix by integrating higher value-added products. At the end of 2016, considering both formats, there were 112 units, which had a joint commercial area of 37,821 square meters.

We sell iPads, iPhones, iWatches, computers, software and Apple accessories, and provide maintenance services.

Sales Breakdown
by Format

  • iShop
  • MixUp

Total sales
(Million pesos)

Sales by
compounded Sqm
(Thousand pesos)

(Million pesos)
Margin %